A brand is an important part of any organization. It’s more than a name or symbol, and definitely more than a logo and defining colors. It’s an image, position and value. What do you think when you see, hear or smell ABCU University? More importantly, what does your customer think?
Everything we do affects the brand, which is why it’s important for everyone to follow the branding standards and guidelines.
Logo Quick Facts:
- Any materials that are being created with the intent of being distributed off-campus or to off-campus audiences (including prospective students, parents, alumni, donors or community members, etc.) must have an institutional logo and must be submitted to marketing as a new project. This includes, but is not limited to recruiting materials, gallery or theatre announcements, event promotional materials and parent communications. If you have a question as to whether or not your publication should come through the marketing office, please contact your department’s marketing liaison.
- Campus clients who require institutional or department logos for any reason should mail augraphics@ABCU.edu with a project description. Marketing must approve final logo usage after you receive the files (including any outside vendor artwork). Please send a final pdf for approval to augraphics@ABCU.edu. NOTE: We cannot accept Microsoft Publisher files.
- Student organizations may design their own materials meant for on-campus audiences only (current students, faculty and staff). Departments may design their own materials for on-campus purposes, but must submit those designs to their marketing liaisons for approval prior to printing.